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Strategies to Improve Lead Generation: Start-up Companies

Start-ups are smaller businesses and need to work with restricted technological resources. With a limited budget and little brand recognition, lead generation can be extremely challenging for start-up...

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9 Sales Metrics for 2015

In a statistically driven industry like sales, knowledge definitely is power. Metrics provide detailed insights into departmental, organizational and industrial trends. Most sales managers agree that...

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Hybrid PRs – The New Marketing Ninjas

In the 1920s, Edward Berneys developed effective techniques to influence buying decisions of the mass. He established connections with media outlets and journalists to create a new outlook of company...

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